Los cítricos han sido el motor de la exportación hortofrutícola española desde mediados del siglo XIX y precursores en la apertura de mercados internacionales. Su producción siempre ha estado muy ligada a la exportación en fresco, de hecho, España es el primer exportador citrícola de Europa, siendo además la UE su principal destino comercial al representar el 92% de la exportación citrícola nacional.
En la campaña 2019-2020, la irrupción de la COVID-19 en marzo de 2020 supuso un cambio total en el desarrollo de la exportación citrícola española, con un aumento de la demanda por parte de los principales mercados de destino. La preocupación por el coronavirus y la necesidad por parte de los consumidores europeos por comprar fruta con la que reforzar su sistema inmunológico fueron los dos factores para el fuerte incremento de la demanda en Europa, que coincidió además con un periodo en el que casi no quedaban cítricos en los árboles. Desde el Comité de Gestión confirmaban de hecho, que el final de la temporada 2019-2020 ha sido uno de las mejores de los últimos años en lo que a exportación se refiere, con precios por encima de la media.
Las dificultades de Sudáfrica para exportar sus cítricos a Europa debido a los problemas en la búsqueda de barcos frigoríficos y contenedores reefer también fue determinante para que los cítricos españoles registraran, en la parte final de la campaña, un incremento de su demanda y también de su precio tanto en campo como en los mercados de destino.
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